Overview:  Big City Confections is one of New York City’s oldest and most valued candy stores. Beginning in 1926, they have put quality and craftsmanship at the forefront of our company. At Big City, their employees are the heart and soul, without them, they wouldn’t have been able to stay in downtown NYC. 

Approach:  Starting with the location and what the business was selling, I combined a recognizable candy form and a skyscraper. I wanted to keep the timeless candy store feel, creating an experience for anyone of all ages. When you walk into the storefront, my goal is for you to immerse yourself in the community and candy world.
S.W.O.T. Analysis 
Strengths:  Unique, Quality products, Timeless
Weaknesses: Expensive to produce, Not as established, One storefront
Opportunities:  Expansion, Livable wages, Facility tours
Threats: Mass production, Cheaper products, Accessibility 

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