Overview: Their story began in 2010, as a micro-brewery producing craft beer from their pub located inside the historic piano factory in Grand Haven, Michigan. They quickly outgrew the pub’s brewing capacity and now, after three different expansions, brew from our own 44,000 sq. ft. facility.
Approach: My main focus is to creatively stay on the leading edge of craft beer styling. While maintaining a large core of year-round and seasonal favorites, they strive to introduce new recipes that push the boundaries of flavor combinations and craft beer categories. I wanted to showcase the different flavors Odd Side has to offer. Their packaging could reflect the fun flavors more effectively.